For my Bachelor’s thesis, I evaluated the potential for Veronica Beard to expand into the U.S. jewelry market. By conducting in-depth market research and consumer and competitor analysis, I proposed a jewelry line extension tailored to the brand’s identity. I developed a comprehensive marketing strategy using the STP process and the 4Ps framework, supported by a financial analysis and a three-year rollout plan.

My team and I were selected to present our brand extension concept to the men’s swimwear company, Rivea. I led data collection efforts and managed budget planning. This included conducting surveys and gathering insights from our target audience, as well as creating detailed project timelines and budget forecasts using Excel.

I helped develop a conceptual collaboration between the fashion brand Coperni and the video game Cyberpunk 2077. The project featured an in-game scavenger hunt and a TikTok promotion strategy, designed to merge Coperni’s innovative aesthetic with the futuristic world of Cyberpunk 2077, creating an immersive, cross-industry brand experience.

In addition, I worked to develop key business planning skills for B2B services through a project with the brand Only for Good. My work focused on crafting unique selling points and aligning the brand’s values with the needs and expectations of its target audience.

I have several years of experience using Adobe InDesign, designing everything from simple layouts to a complete newspaper. As Editor-in-Chief of my high school newspaper, I was responsible for layout design, story editing, and coordinating distribution with print vendors.

News issue #1 & #2

I’ve also explored more creative strategies throughout my studies. In this visual merchandising project, I helped reimagine the existing collaboration between Gentle Monster and Maison Margiela by designing a new visual merchandising layout for La Samaritaine in Paris.

Through these past projects, I gained hands-on experience with Excel by working on an accounting project where I prepared operating budgets, income statements, and balance sheets for fictional companies.

Lastly, having worked on several Excel-based projects, one key example is a buying and merchandising project where I analyzed seasonal sales targets, strategic plans, and global KPIs for a fictional brand, all within a designated budget.